If we had to define Rucoline's brand philosophy
it would be the philosophy of TRAVEL.

The journey of a brand and the journey of its founder.

A journey that looks to the future with a calling: traveling the world's roads,
always keeping strong roots in its home country.

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  • OUR STORY

    This journey began among the palm trees, sun, heat, and colors of Santo Domingo. In 1985, Marco Santucci, founder and CEO of Rucoline, was a young landowner in Bocachica who would buy colorful shoes woven with a fishing needle from a Haitian woman in the neighborhood each day. He collected a pair at a time and brought them to Italy with the idea of starting an extraordinary adventure.