If we were looking for a philosophy to describe the Rucoline story it would be the philosophy of a JOURNEY. The journey of a brand and the journey of its founder. A journey that looks to the future, yet aims to embrace the entire world. A journey with a vocation: to travel the roads of the world, while keeping strong roots back home.
If we were looking for a philosophy to describe the Rucoline story, it would be the philosophy of a JOURNEY. The journey of a brand and the journey of its founder. A journey that looks to the future, yet aims to embrace the entire world. A journey with a vocation: to travel the roads of the world, while keeping strong roots back home.
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![](https://www.rucoline.com/on/demandware.static/-/Sites-rucoline-Library/default/dw901f5f35/mobile/world/history/00_Banner_01.jpg)
![](https://www.rucoline.com/on/demandware.static/-/Sites-rucoline-Library/default/dw13c6e68e/world/history/00_Banner_02.jpg)
This journey began amidst the palms, sun, warmth and colours of Santo Domingo. In 1985, Marco Santucci, Rucoline’s founder and CEO, was a young landlord in Bocachica who, every day, bought coloured shoes, woven using a fishing needle, from a Haitian lady in the district. He collected one pair at a time and brought them to Italy with the idea of starting an extraordinary adventure.